Tuesday, January 22, 2013

Ferrari


Who would have known that Ferrari has been in China since 1992 if they had not just celebrated its anniversary with such outstanding events? It shouldn't come as a surprise now that China is home to more cities with millionaires than there are in Europe. In recognition of twenty years of doing business in China, daylong events that included a parade of more than 130 Ferraris were held in Guangzhou. With 700 automobiles in China and twenty-five dealerships, China is actually Ferrari's second biggest market and its popularity is still growing. The city was full of Ferrari enthusiasts, young people and lots and lots of Ferrari flags waving in the air. The day was referred to as a grand demonstration of the Chinese people's obsession 
with Ferraris.


A Day of Grand Events
Before the parade took place, the twentieth anniversary celebrations began with a press conference that gave the Ferrari Chairman, Luca di Montezemolo, the opportunity to connect the growing Chinese market to future growth in the company. At the conclusion of the press conference, crowds of onlookers came out to enjoy the largest procession of Ferraris that ever took place in China. The 250,000 spectators were the first to have a glance at the company's brand new limited edition copy of its 458 Italia V, which was specifically designed with the Chinese market in mind. At the end of the parade, 18,000 people headed over to the Haixinsha Stadium to see the display that highlighted the Ferrari 458 GT2, which won the 2012 International GT Open Championship. Other events of the day included turning the tallest TV tower in the world, the Canton Tower, the color of red.  In honour of its loyal Chinese clientele, the company ended the festivities by hosting a gala dinner in the evening.