Tuesday, February 28, 2012

A New Digital Publication That Highlights the Younger Generation


The abundance of energy and creativity that dwell within the younger generation is known to all. Not bound by tradition or conventional restrictions of the past, the world is open to them in a way never before experienced. The power of today’s digital technology is the glue that unites and empowers the young people of today to make a difference, and they are doing just that. With the aim of giving the younger generation a strong voice, Urbane Sophisticate, a new lifestyle magazine, highlights the accomplishments and talents of phenomenal young people across the globe. Urbane features the stories of passionate and innovative 20‘somethings who have taken risks in order to change the world we live in.
The project began life as a blog by Harvard undergrad Luis Navia. His blog served as a sounding board for interesting quotes, articles or photos that inspired greatness. As he shared his thoughts with his global community, he became aware of the talented and brilliant young people out there who were not being recognized and his blog eventually morphed into a monthly magazine that highlights them. Urbane Sophisticate showcases passionate and interesting individuals who have taken risks, overcome challenges and one day will have the power to change the world.

And if that’s not enough, the digital magazine is employing a new technology for publishing that just might revolutionize the digital advertising market by making it more useful and effective for advertisers. The frictionless publishing platform, which is soon to be released, promises to make advertising more effective, accessible and affordable.

Urbane Sophisticate voices the ideals of its editor-in-chief Luis Navia, who says, “Seek excellence, inspire, and innovate. To live is not enough, but to create is the ultimate gift.”