Sunday, December 25, 2011

Simple Marketing Tips for Today's Consumer

As the needs and desires of the consumer change, we must re-evaluate where we are going in terms of fulfilling those needs and what steps we might need to change. This is especially true if we're still following the criteria set forth in the Marketing 101 course we took 20 years ago. For starters, take a look at the reference materials around your desk - are they still relevant? Even for the pack-rats among us, get rid of outdated material as it could very well be a barrier in terms of relevant marketing strategies that work today. 


Wednesday, December 7, 2011

Hooked on Vintage Vehicles

A passion for collecting vintage cars can be as frustrating as it is rewarding. What with finding the right make and model in perfect condition at a decent price and negotiating the sale can be time consuming as well as flat out tedious. If nothing else, it certainly requires a degree of dedication to frequent vintage car auctions with high hopes of coming away with the car of your dreams. True, a lot of work but once accomplished, the car is yours. You can put it in the driveway on sunny Saturday afternoons so the neighbors can watch you wash, polish and hand wax. You can cruise through town and quietly hear the oohs and ahhs of onlookers and you can be content knowing that you have a one-of-a-kind masterpiece of a time gone by.