Tuesday, November 23, 2010

Change isn't Always a Good Thing


In an attempt to evolve with the times, the American clothing and accessories retailer Gap decided to revamp its main logo into something they thought was more mainstream and modern.  Marka Hansen, the president of Gap, said she wanted Gap customers to take notice of the label's progression and see what it stands for today. 


Gap Logo
The new Gap insignia was created in a graphic design-inspired computer print black font against a light background with a blue square behind the top of the letter "p"
"We chose the design as it's more contemporary and current.  It honors our heritage through the blue box, while still taking it forward," she said.  

Sunday, November 7, 2010

Guide to Fine Wine

Not everyone in the world is an experienced fine wine connoisseur.  Still, it's never too late for some wine education.  Learning about wine is an easy and sophisticated way to enjoy your favourite wines even more.
One of the first steps on your way to being an authority on wine is learning some wine vocabulary. Maybe you're no wine expert—but the next time you head to a wine tasting, entertain friends at a dinner party or enjoy a glass of Bordeaux wine with your significant other, you can impress the people around you with your new vernacular. It's a fantastic way to establish your fine wine personality and share your fine wine knowledge with others.


Body 
This refers to the texture of the wine in your mouth.  Light body means the feeling is thin while a heavy-bodied wine has a thick, rich, and hearty flavour.


Bordeaux 
This is an area on France's west coast where wine has been cultivated for hundreds of years.  The best known wines from this region are of course the 'first growth' wines, the likes of Lafite-Rothschild, Margaux, Latour, Haut-Brion and Mouton-Rothchild.  These fine wines are produced from some of the world's oldest vines and considered the worlds most prestigious vineyards.


Bouquet or Nose
This is the wine's aroma that normally stems from its ageing process. It can also refer to the overall aroma.


Finish 
This is the lasting taste that stays in your mouth after you've swallowed the wine. It's a lingering aftertaste.


Varietal
This refers to the different grape varieties when wine is made.  They include names like: Merlot, Pinot and Carbernet Savignon.